Public and International Relations Executive (PIRE)

As part of its mandate, the Public and International Relations Executive (PIRE) at our university serves as the gateway through which the institution builds and maintains relationships with a wide range of local and international stakeholders. These include students, families, alumni, governmental and non-governmental organizations, educational and research institutions, technical and financial organizations, industries, and private sector partners—domestic and international—interested in collaborating in the fields of applied sciences and engineering technologies.

To effectively engage with these stakeholders, PIRE is dedicated to developing comprehensive communication strategies and promoting awareness of the university’s vision, mission, and core values. The office also plays a vital role in shaping the public image of ASTU by highlighting its unique features, academic programs, research focus areas, community outreach initiatives, and institutional achievements.

To accomplish these goals, PIRE works closely with the university’s administration, colleges, offices, staff, and students.

Communication Platforms

PIRE utilizes various communication channels, including institutional social media platforms such as the Official Website, Facebook, Telegram, LinkedIn, YouTube, and others. Additionally, it employs print media such as brochures, monthly newsletters, annual booklets, and scientific journals. The office also collaborates with local and international mainstream media to broadcast the university’s major events, research outputs, and innovations to broader audiences.

Furthermore, PIRE provides strategic support and consultation to the University Managing Council and the President in matters related to public and international relations.

General Objective of PIRE

• To establish effective and seamless public and international relations and provide timely, accurate information that supports ASTU’s mission to become a center of excellence in science and technology.

Specific Objectives

• To develop and implement communication strategies;
• To establish and maintain strong relationships with local and international stakeholders;
• To strengthen collaborations at both local and international levels;
• To promote the university’s reputation by showcasing academic excellence, research outputs, and community engagement;
• To provide accurate and up-to-date information about the university.

What We Do

• Manage both internal and external communications for ASTU and build networks with local and international universities and relevant partners;
• Provide general information about the university’s services, including teaching, research, community engagement, and administrative procedures;
• Collect, address, and respond to feedback, suggestions, comments, and complaints from stakeholders;
• Publish and distribute promotional materials such as brochures, newsletters, and booklets;
• Publish and distribute brand materials;
• Regularly update content on the university’s official platforms;
• Facilitate customs clearance for donations received from foreign countries;
• Assist expatriate staff with visa and residence permit processing;
• Organize and coordinate local and international conferences, seminars, and workshops, and manage related media engagements.
• Organize press conferences and handle media releases;
• Handles crises management

Contact PIRE.
Girma Megersa Bedane
Public and International Relations Executive
Email: This email address is being protected from spambots. You need JavaScript enabled to view it., This email address is being protected from spambots. You need JavaScript enabled to view it.
Tele: +251-22-211-36-61
Building 504, third floor